MANILA, Philippines — The country’s largest telecommunications and digital services company PLDT Inc. partnered with the leading broadcast television network ABS-CBN for the latter’s iWant TV video-on-demand digital content service.
The partnership opened a new platform for ABS-CBN to distribute over-the-top (OTT) content in the country. In this alliance, subscribers of PLDT HOME — consumer business unit — and its mobile subsidiary Smart Communications can avail themselves of OTT packages that offer iWant TV starting November of this year.
“The strategic partnership between ABS-CBN and PLDT underscores our vision to make our content available online to more Filipinos,” ABS-CBN CEO Carlo Katigbak said in a press statement.
ABS-CBN’s iWant TV, which was launch back in 2007, is considered a major source of local digital content online with over six million subscribers and an average of 27 million monthly page views on its website and 16 million screen views on the iOS and Android iWant TV app.
The iWant TV — one of the fastest growing digital properties of ABS-CBN — offers both on-demand and catch-up viewing of an extensive library of ABS-CBN television programs, local and foreign films, as well as original content.
“With this partnership, PLDT and Smart users may access the service starting November by subscribing to PLDT and Smart’s consumer promo packages,” ABS-CBN said in the press release.
“This is a new era in digital as we make Filipino homes stronger, safer, more comfortable and more enjoyable via PLDT’s Smart Home which has powerful connectivity and an integrated suite of innovative, reliable and family-friendly products and services,” said PLDT First Vice President and Head of Home Operations Oscar A. Reyes Jr.
Reyes added that, “this is made possible with several local and global partnerships that we entered into recently which are aimed at enhancing and enriching the lives of millions of digitally connected Filipinos powered by PLDT Home and Smart Communications for mobile services.”
The OTT platform increased its subscriber base by 58 percent to 6 million in August of this year from 3.8 million in the same month last year.
ABS-CBN’s iWant TV is the first and only over-the-top (OTT) service in the Philippines that delivers fresh digital contents via the Internet without a fixed monthly subscription fee.
Earlier this year PLDT has sealed key alliances with the digital media player set-top boxes manufacturer Roku, Inc., as well as wit the global entertainment company Netflix and e-commerce giant Amazon with its web services.