Manila, Philippines — The telecommunication and Internet service provider (ISP), PLDT inks partnership with the US-based home digital media set-top boxes products manufacturer, Roku Inc., to provide better entertainment in the country.
This is because the PLDT is aware of the growing demand for internet-delivered TV series in the Philippines, said Oscar Reyes Jr., PLDT HOME operations head.
Reyes described Roku as the best partner for this initiative, as Roku is a pioneer company that specializes in and provides streaming media and video on demand.
“We foresee the Philippines eventually following this trend as more Filipinos’ viewing habits involve more and more video. The partnership with Roku is consistent with PLDT HOME’s objective of having the widest and best video portfolio in the Philippines,” said Reyes.
PLDT shared their plan in the second quarter of thi year, Roku currently have more than 10 million active accounts in the stretch of 10 countries, including the major markets like United States, United Kingdom, and Australia.
“Roku’s streaming platform excels in viewer engagement, due to its simplicity and breadth of content,” PLDT said.
With that being said, PLDT said that Roku’s powerful platform will be a quite strong complement to PLDT HOME’s current array of content from various providers that include Cignal programs as well as iflix and Fox International Channels.
PLDT said its home broadband subscribers currently enjoy their subscription video on demand through their iflix accounts which include exclusive digital media content of American, Asian and local TV shows and movies. PLDT’s partnership with Fox also allows to have an access to live streaming and catch-up television Fox channel’s various shows and drama series.
Andrew Ferrone, vice president of Pay TV at Roku said the partnership would be beneficial to PLDT in terms of marketing its new service – the Fiber plans. “By leveraging Roku’s streaming platform to launch a brand new TV service, PLDT will dramatically cut down it’s time to market, so Filipino consumers can enjoy the best entertainment on their TV at home,” Ferrone said.
The largest telecommunication and ISP company in the country said its PLDT HOME service has been increasing the speed of its Fiber service offerings with the most recent upgrade reaching as high as 1 Gbps to satisfy the growing needs of its customers for bandwidth-heavy services like video streaming on demand.